Food Centric Posts
Food centric posts are enticing and leads to engagements. By embedding your brand along with a food centric post, members of HBOR will embrace the brand engage with the message.
The Black Service Alliance has created HTX Connect which offers business owners the opportunity to advertise in the Houston Black Owned Restaurants (HBOR) group on Facebook. By exposing the brand to our audience, businesses have increased their advertising reach to over 140,000 engaged individuals.
Food centric posts are enticing and leads to engagements. By embedding your brand along with a food centric post, members of HBOR will embrace the brand engage with the message.
The purpose of HBOR is to support black-owned restaurants in Houston. By patronizing qualified restaurants, you are showing our audience your support of the black community.
We’ve structured the Houston Black Owned Restaurants group with strict guidelines to ensure only quality content is visible. The 92% engagement rate is a result of these guidelines.
Houston Black Owned Restaurants group contains over 25% of Houston’s black population with over 140,000 members. The group is solely responsible for Houston black-owned restaurants thriving through the COVID pandemic.
HBOR has a 92% active membership with over 6 million engagements. It is the most active and effective Houston minority group on Facebook.
HBOR is an active and growing group We have established posting guidelines that entice our members to engage and comment on posts.
Our membership growth is steady with more than 200 membership requests per day. We are selective with membership approvals to maintain quality content and the group’s integrity.
71% of our audience are women. A majority of our members are between the ages of 35-44.
83% of members have children. 38% have two children, 29% have one child and 23% have three children.
91.6% of our members are employed full time or part time.
Any business can submit to co-brand through BSA mediums. This opportunity works great for:
The Black Service Alliance is extremely selective when approving businesses to join the HTX Connect program. A business promoting in the Houston Black Owned Restaurants group must meet our minimum standards.
We have formed partnerships with black-owned marketing agencies to assist businesses that do not meet certain requirements including: an active website and collateral apparel / vehicle.
Connect with a small, black business advisor today. Let's talk about the co-branding opportunities available.