Food Centric Posts
Food centric posts are enticing and leads to engagements. By embedding your brand along with a food centric post, members of HBOR will embrace the brand engage with the message.
HTX Connect
The Black Service Alliance has created HTX Connect which offers business owners the opportunity to advertise in the Houston Black Owned Restaurants (HBOR) group on Facebook. By exposing the brand to our audience, businesses have increased their advertising reach to over 140,000 engaged individuals.
Show Your Support
The purpose of HBOR is to support black-owned restaurants in Houston. By patronizing qualified restaurants, you are showing our audience your support of the black community.
Effective Advertising
We’ve structured the Houston Black Owned Restaurants group with strict guidelines to ensure only quality content is visible. The 92% engagement rate is a result of these guidelines.
About Houston Black Owned Restaurants Group
About the Group
Houston Black Owned Restaurants group contains over 25% of Houston’s black population with over 140,000 members. The group is solely responsible for Houston black-owned restaurants thriving through the COVID pandemic.
HBOR has a 92% active membership with over 6 million engagements. It is the most active and effective Houston minority group on Facebook.
HBOR Statistics
HBOR is an active and growing group We have established posting guidelines that entice our members to engage and comment on posts.
Our membership growth is steady with more than 200 membership requests per day. We are selective with membership approvals to maintain quality content and the group’s integrity.
71
71% of our audience are women. A majority of our members are between the ages of 35-44.
83
83% of members have children. 38% have two children, 29% have one child and 23% have three children.
91.6
91.6% of our members are employed full time or part time.
Who Can Advertise?
Any business can submit to co-brand through BSA mediums. This opportunity works great for:
- Car Dealerships
- Insurance Agents
- Real Estate Agents
- Service Providers
- Doctors / Medical Professionals
- Legal & Financial Professionals
Get Started Today
Business Requirements
The Black Service Alliance is extremely selective when approving businesses to join the HTX Connect program. A business promoting in the Houston Black Owned Restaurants group must meet our minimum standards.
- Minimum two (2) years in business (email us for exemptions)
- Must show proof of ownership
- Must show proof of licensing (if required by state)
- Must be at least 51% black-owned
- Must have a valid driver’s license or ID
- Must have collateral, apparel and vehicle (service businesses only)
- Must have an active website
- Must have a designated business phone number
We have formed partnerships with black-owned marketing agencies to assist businesses that do not meet certain requirements including: an active website and collateral apparel / vehicle.
Need help? Get free, live support from a BSA agent.
Connect with a small, black business advisor today. Let's talk about the co-branding opportunities available.
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